Brand Discovery Questionnaire

This questionnaire is designed to help clarify your brand’s identity, audience, and goals so we can create a strategy and visuals that truly represent your business.

Name

First Name

Last Name

Phone

(###)

###

####

Do you already have a brand name? If yes, what is it?

What do you like or dislike about this name?

What qualities, feelings, or ideas should your name convey?

Are there words, phrases, or themes you want to include — or avoid?

What do you sell or offer?

Why did you start this business?

What problem are you solving or what need are you meeting?

How would you describe your brand’s personality in a few words?

Who do you think your target audience is?

Who are your competitors?

What makes you different from them?

What feelings or messages should your brand’s visuals communicate?

Any colours, fonts, or styles you love (or dislike)?

Do you have brand inspirations you like?

What’s the key message you want people to remember about your brand?

Are there particular features or benefits you want highlighted?

Where do you see your brand in 3–5 years?

Do you envision expanding your offerings or focusing on one category?